When you want your words – your story – to do more than just fill space and attract bots, you want Copywriting By Humans.

We offer Copywriting By Humans as a separate service because often a company doesn’t want the burden of “hiring an agency,” they just want great copy and ideas. That includes our fellow ad, design,
and digital agencies. Copywriting By Humans reaches people, makes them think…and feel…and act, and leaves you proud of what your ads, websites, SEO, brochures, and branding have become.

A collage of creative PowerFlite print, outdoor, digital, and transit ads.

Concepts & Copywriting for Advertising

For campaigns online, offline, or both, Copywriting By Humans has the proven concepts & copy talent you need to create the terrific ads you need exactly where you need them. Many new ad campaigns today are developed for digital – Facebook, Google, YouTube, TikTok, etc. – to drive audiences to websites, landing pages, and custom tools for more immediate and trackable responses. But the digital campaigns PowerFlite has been creating also build on our 30+ years of creative experience writing award-winning TV, radio, print, and outdoor ads for national brands, local businesses, start-ups, non-profits, and others in consumer goods (CPG), aerospace, biotech, health care, senior living, technology, and more.

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SEE Examples of OUR Ad WORK

Home pages of great websites, landing pages, email campaigns, and more that PowerFlite has written and developed across dozens of business categories.

Copywriting for Websites, Landing Pages, Social Media +

Your website and other digital tools need to help and convince your prospects, not just attract and monitor them. And while A.I. “writing”fakes sincerity on the surface, its veneer of humanity wears thin quickly. It’s also often gets things flat-out wrong. Your copywriting needs to provide insightful information while reflecting real life, not just data. Copywriting By Humans understands the data, but also integrates objectives, hurdles, and humanity into copy to reach people as real people and support your brand beyond algo stats. Copywriting By Humans tells real stories, considers varied perspectives, and offers helpful answers to actual questions. And we do that with the genuine passion, humor, and contextual nuance your brand needs to elevate your story, accelerate decision-making, and grow your business.

SEE EXAMPLES OF OUR WEB WORK

CONTACT US FOR A QUOTE

A rocket launching off a laptop keyboard reflects the high-flying effect that PowerFlite's SEO Copywriting can have on a client company's search rankings.

Copywriting for SEO + AEO

Naturally, PowerFlite incorporates key traditional SEO strategies and processes – deep sector and competitor research, keyword research, search intent, E-E-A-T, backlinks, optimizing for AI Overview, and so on – for stronger organic Search Engine Optimization. What makes us different is that our goal isn’t just SEO, it’s organic Share-Of-Voice SEO. That means we not only use customer-centric strategies and tools, we also include more industry specifics to bolster topic clusters. We answer more search questions in micro-query detail to address AI search. We build in audience-broadening tools. We integrate your branding to assure differentiation even where parity is required. We also use Tactical Alt Text Updates (TATUs) and Answer Engine Optimization (AEO) – to maximize your impact and accessibility while elevating your profile to Large Language Models (LLM) so they’ll use your content in their AI query answers. The outcome is a stronger presence among multiple audiences across intersecting search paths.

ASK SEO copy QUESTIONS AND REQUEST A PROJECT QUOTE

Dozens of attention-getting brochures and other collateral to exemplify PowerFlite's conceptual long-form print copywriting capability.

Copywriting for Brochures, Flyers, Hangtags, Reports +

The web has conquered the world, but the art of well-crafted long-form copywriting for impactful, helpful, memorable brochures lives on. While the overall need for paper collateral pieces has thankfully been reduced, that actually makes well-concieved brochures and related materials that are produced today stand out more than ever. At least when the writing and design live up to the concept. PowerFlite works hard to create smarter, more concept-driven collateral to help our clients stand out in the moment, but we also partner with in-house agencies, web developers, independent designers, and marketing consultants who need great headlines, body copy, and captions to make their ideas and designs work just a skosh harder or smarter or funnier. We call this work Copywriting By Humans…and it is.

WHAT’S YOUR BROCHURE ABOUT? TELL US AND WE’LL GET YOU A PROJECT QUOTE.

A soulless robot is typing on a laptop to indicate AI-generated copywriting.

Audit, Correct, & Rewrite AI-Generated Copywriting

We appreciate AI-generated LLM capabilities as much as anyone, including its writing, design, and client services. We just use it with a lot more skepticism than many do, including verifying everything it does. Because, while it is a helpful tool, AI has limits and makes mistakes, which often include important language, factual, and interpretation failures. That’s why we offer a Copywriting By Humans service that will audit, review, edit, and repair your company's AI-generated copy. We will review your ads, reports, presentations, posts, blogs, etc., and identify language usage errors, factual hallucinations, logic failures, possible legal issues, and unintended plagiarism, then recommend appropriate corrections.

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