Whether you need an all-new web presence – website, digital ads, branding, social media, etc. – or targeted tools like Share Of Voice SEO and Online/Offline Brand Unification, PowerFlite can help.  We approach web presence as the marketing need it is, not as a technological roadblock or Utopia that some imagine it to be. 

Website Development + Digital Optimization

What kind of website do you need? There are many tech options for building websites, and they change often. What doesn't change is that your site should always embody what your brand is about. Because no matter what web magic appears or disappears tomorrow, what's essential every day is that prospects and customers understand you and feel intrigued enough in your environment to spend their time and money on your products, your services, and your advice. 

That's why PowerFlite focuses first on the strategies, writing, and visuals that portray your brand in the smartest, most effective ways across your site, and employ SEO and related tools to assure your site is found. We put your story ahead of all else, then adopt whatever technologices make sense for what you need to achieve, who is involved, and what budget you allot. We build client sites in Squarespace, WordPress, Duda, WIX, traditional HTML, and more – whatever is best for our clients' goals and circumstances. So what kind of website do you need? A great one.

Cross-Platform Marketing, Share of Voice SEO,
Program-Specific Landing Pages, & More

Possibly the most effective marketing approach today, Cross-Platform Marketing uses an organization's online digital resources mixed with offline, real world resources to drive more revenues to both. After all, most people today live and/or work in both of those worlds at some point.

One of our specialties is our Share of Voice SEO, which differs from typical Search Engine Optimization (SEO) in that we don’t just focus on improving your search rankings compared to others in your industry, but instead look at your rankings with consideration for what’s going on in the “real world” at the time that is likely to impact search results. We’ve performed this approach to SEO copywriting on sites for clients in aerospace, advanced electronics, renewable energy, biotech, cyber defense, pharmaceuticals, geospatial systems, C4ISR technologies, industrial coatings, health services, community action programs, and more. The result for many of those clients – time and again – has been higher rankings that give them a greater share in what subject matter people the world over are talking about.

Another effective online/offline tool is our Integrated Landing Pages. We’ve built landing pages and microsites for some of the world's largest corporations as well as some of the world's smallest organizations. The point is not how large you are, but how adeptly we can integrate your web presence with offline efforts – ads, events, direct mail, signage, and more – that connect your audiences' real world lives with your online, virtual actions in a branded context. That turns you into their hero, while helping you build your bottom line. 

Branded Social Media Management

Social Media can be a smart, effective way for organizations of every type to reach new prospects and existing customers. Those targets already interact with brands via social media, and they expect to be able to interact with yours. So if you're not conversing with audiences through platforms like Facebook, Instagram, LinkedIn, and Twitter, you are missing real, sales-supporting opportunities every day. Marketing well on social media can bring your business a lot more success, creating devoted advocates and driving leads.

So why should you have us manage your Social Media? First, because we know how to create brand-reinforcing messaging that doesn't make consumers feel as if they are constantly being sold something. And second, because building brands is what we are all about, and we have resources to cross-promote your brand with others to help your company build business and consumer relationships that can grow your brand exponentially.