We know…it’s not rocket surgery. But anything worth doing is worth doing right, so we do everything we can to help our clients help us get it right. And that includes a proven process that, more often than not, has yielded darn good results. The details are above, but it goes like this:
(1) We start with Discovery to make sure we know what we are talking about and that we are in sync with the client’s understanding of things.
(2) We use that information to begin building a Strategy for a campaign that will get our client the results they need, which leads us to…
(3) Budgeting appropriately to achieve the Strategy, including how to carry out a campaign. We also generally develop a range of budgets for our clients, so they can see how much it will cost to do X, how much to do X+, and how much to do X++. It’s a reasonable thing to do and it helps us stay on track, as well.
(4) With our factual learning that underpins a strategic approach and a budget to stay within, we have the basis for developing Creative.
(5) After developing a few different concepts, presenting those and choosing an agreed-upon way forward, we Tweak…and tweak…and tweak…to get the work right.
(6) Once it is approved, we launch…also know an Implementation, which also requires a number of steps, from developing production files to hiring production studios, printers, etc., as well as distributing and managing materials for the media. We do it all.
Learn more about how we work, and how that can help your business. Click the button below to drop us a note.