Services
Advertising
It's a vast understatement to say that people are more likely to buy from you if they feel they know and like you. Smart, customer-focused advertising can go a long way toward making that happen. Relevance to the lives of your customers is the #1 reason that people watch, listen to, or read advertising. Our job is to find the most strategic points of relevance to focus on in your ads, then develop creative concepts that will work best for your messages: Serious or funny? Cooly superior or touchingly warm? Outlandish or down-to-earth?
Luckily, we've been doing this for our clients for about 28 years, in a range of industries and using every media there is to do the job right. When we develop your work, it will reflect a core Strategic Marketing Message that we develop together with you at the outset, leading directly to smarter, more creative work.
Work that audiences notice and remember, but that also actually delivers in the real, results-driven business world.
What types of advertising do we do? We are media agnostic. Great ideas work in every medium, so we use whatever is right for achieving the goals you have in mind. To be specific, here's the list:
• Radio
• Television
• Print
• Outdoor/Transit
• Web Banners
• Promotional Programs
• Trade Show Booths
• Cinema
• Direct Mail
• Posters & POS Displays
In the end, of course, you have to like our advertising to be inclined to hire us. A few examples of The Work is here.
Web+Mobile Media & QR Code Integration
The most effective use of the Internet today resides in tying your brand's web presence – on both desktops and mobile devices – together with your bricks-and-mortar reality. That's why we develop Integrated Web Strategies that begin with web sites, but also include how your audience will access your company via all digital devices and traditional media, as well as social media.
QR Codes. PowerFlite now offers a comprehensive QR Code package, including a range of mobile landing page options. Regardless of how well you understand them now, though, what you do need to know is that for most businesses, the ability of QR Codes to combine offline media with online devices represents huge potential for increasing your revenues and decreasing your cost of operations.
Social Media. Not sure how your company can market itself using social media sites like Twitter, Facebook, LinkedIn, Foursquare, and others? Not sure which Google tools can leverage social media best to grow your brand faster? The upside for your business vastly outweighs any downside...unless you do it wrong.
A custom Web+Mobile Media & QR Code Strategy. Instead of overwhelming you or your staff with details about every web or monbile media tool, including social media sites, PowerFlite consults with you about what you need to achieve, then devises a customized strategy for helping you do exactly that – online and offline – providing specific, step-by-step instructions on how to implement a program that you or staff members can manage effectively.
Best of all, because PowerFlite also has a long history of developing traditional marketing, we know your custom-made social media and web strategy can't just be about how to use social media sites alone – and it won't be. We also show you how best to integrate Social Media into your traditional advertising and other marketing initiatives smoothly and organically for better results.
Branding
Everything you do as a business has affects your brand. But the term “branding” is often misused to mean “spending huge amounts of cash to push a brand name at the public.” That’s not branding, that’s clumsy pomposity.
Branding as a discipline does not require huge spending as much as it requires insight, consistency, and thought-provoking creative. Done well, branding works equally well for small organizations, large corporations, and individual products. No pomposity required.
At PowerFlite, our Genuine Branding™ practice helps clients by focusing on two things that consumers don’t expect from marketers anymore: Honesty and clarity. Sadly, marketers are among those trusted least by consumers today. Even more sad? It’s often for good reason. After all,too many brands have made promises they could not deliver on. Usually, it’s been because they tried something new, but it didn’t work out. Or they tried to say one thing, but said it badly. And in some cases, of course, organizations have tried to pull a fast one, and got caught.
Our Genuine Branding™ practice avoids all that by drilling down to a provable, believable branding proposition your organization should use – followed by a creative implementation of that proposition that sets you apart clearly without fluff or folly. Best of all, you don’t need to be a big corporation for it to work. You just have to use it. See some positioning results of Genuine Branding™ here.
Naming
One subset of Branding that we also do very well is Naming. PowerFlite is well-versed in the naming discipline, having developed names for a number of new and re-branded companies, products, programs, properties, awards, web sites, and more for large, established entities like these...
• PepsiCo • AT&T • Blue Cross Blue Shield
• Kodak • Logitech • NH Catholic Charities
• Campbell’s • Birds' Eye • First Data
...as well as smaller firms and start-ups such as:
• Twinkle • Windsor Place of Wilmington
• SmartPhone • Mother’s Muffins
• Softbridge • Tommy’s Big Tow
Paired with an appropriate strategic brand position and positioning line, a great name can carve a self-sustaining niche for your brand that separates you from competitors, succinctly lays claim to why your product or company is a better choice, and engage audiences in ways that reinforce how you want to be known and regarded by the world.
What do you need to name? We can help you do it right, from strategy and research to development, logo design, and implementation. Ask us about the 5 Origins of Company Names
International Brand Transition Practice
Brands worldwide know the potential rewards of doing business in America. Unfortunately, many brands that come here from overseas fail simply because they translate their packaging and marketing materials into English, but not into the American vernacular.
PowerFlite's International Brand Transition Practice can help your brand avoid the pitfalls – including wasted investments – that often occur when a brand launches in the U.S. without understanding the cultural meanings and nuances of American English as well as they do the literal translations.
No matter what country you import your brands from, don't just translate your brand messages. Transition them successfully, with PowerFlite.
Graphic Design
Good graphic design is often not about making something look pretty. In fact, it’s sometimes smarter to make something look ugly. Or scary. Or confusing. The point is that, like all marketing tools, good design starts with a strategy and tells a story. Graphically. Verbally. Boldly. Succinctly. Whatever best delivers the strategic message. If it does that effectively, the whole world starts to look pretty.
Some of what we design includes:
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Research, Analysis & Implementation
PowerFlites's research pros combine rigorous psychological and behavioral science research with proven scientific marketing principles to develop practical, reliable solutions that help our clients overcome tough marketplace challenges.
Some of the most requested research assignments we handle include:
- Market Research
- Consumer & B2B Focus Groups
- Market Analysis & Feasibility Studies
- Customer Satisfaction Measurement and Reporting
- Program Effectiveness
- Online Polling & Analysis
- Customer Service Assessment & Trainings
- Business Development Planning & Execution
- Mock Trial Strategy Testing
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