Services
Advertising
Why advertise today? Because one core tenet of business success that has not changed over the years is that people really do need to like you and trust you before they will buy from you more than once. And despite all the nifty new toys in the marketing toy box today, advertising is still the most effective way to reach out to a broad range of prospects, and today is also incredibly targetable toward specific key audiences.
As it always has been, however, you must do it well. That's where we come in.
At PowerFlite, we specialize in concept-driven advertising based on sound strategic thinking. This means, among other things, that whether the creative approach your brand needs to exude is serious or funny, cooly superior or touchingly warm, outlandish or down-to-earth, when we develop your work, it will reflect a core strategic message that we develop together with you at the outset.
Establishing this core strategic message with our clients is Step #1 toward developing smarter, more creative work. Work that audiences notice and remember, but that also actually delivers in the real business world.
What types of advertising do we work in? We are media agnostic. Great ideas work in every medium, so we use whatever is right for achieving the goals you have in mind. To be specific, here's the list:
• Radio
• Television
• Print
• Outdoor/Transit
• Internet (Web Ads/E-mail/Banners/Videos/Google AdWords, etc.)
• Promotional Programs
• Trade Show Booths
• Cinema
• Direct Mail
• Foreign Language Broadcast, Print Ads, and Posters
• Posters & POS Displays
In the end, of course, you have to like our advertising to be inclined to hire us. A few examples of The Work is here.
Social Media & Web Development
It's no longer enough to just have a web site. Today's Internet is more of a true web than ever -- everything connects to everything else...and needs to . That's why we don't just "design web sites." We develop web strategies that usually include web sites, but always include how your web presence should be felt within the social media environment.
Not sure how your company can market itself using social media sites like Twitter, Facebook, LinkedIn, Ning, Foursquare, and others? Not sure how a Google AdWords campaigns can leverage social media to grow your brand faster? The potential upside for your business vastly outweighs any downside...unless you do it wrong.
That's where a customized Social Media & Web Development Strategy from PowerFlite can make all the difference. Instead of overwhelming you or your staff with details abouteach sites, PowerFlite consults withyou about what you need to achieve, devisse a customized strategy for helping you do exactly that online, then provides specific, step-by-step instructions on how to implement a program that you or staff members can manage effectively day-to-day.
Best of all, because PowerFlite also has a long history of developing traditional brand campaigns, we know your custom-made social media and web strategy can't just be about how to use social media sites alone – and it won't be. We also show you how best to integrate Social Media into your traditional advertising and other marketing initiatives smoothly and organically for better results.
Genuine Branding™
Everything your company does as a business effects your brand. But the term “branding” is often misused to mean “spending huge amounts of cash to push a new brand name at the public.” That’s not branding, that’s clumsy pomposity. Branding does not require huge amounts of spending as much as it requires insight, consistency, and thought-provoking creative. Done well, branding works for small organizations, large corporations, and individual products. No pomposity required.
At PowerFlite, our Genuine Branding™ practice helps clients by focusing on two things that consumers don’t expect from marketers anymore: Honesty and clarity. Sadly, marketers are among those trusted least by consumers today. Even sadder, it’s for good reason. After all, for far too long, too many brands have made promises they could not deliver on. Often it’s been because they tried something new, but it didn’t work out. Or they tried to say one thing, but said it wrong. And in some cases, of course, organizations have tried to pull a fast one, and got caught.
Our Genuine Branding™ practice avoids all that, getting to a provable, believable branding proposition your organization should use – and avoiding even the appearance of empty promises. Best of all, you don’t need to be a multi-national corporation for it to work. You simply have to use it. See some of the positioning results of Genuine Branding™ here.
Naming
As with all elements of smart marketing, developing the right name requires a strategy. Our people have named companies, products, programs, properties, awards, web sites, and more for large, established entities like these...
• PepsiCo • Blue Cross Blue Shield
• EquiServe • Logitech
• Campbell’s • Birds' Eye
• AT&T • First Data
...and others, as well as small firms and start-ups such as:
• Twinkle • Windsor Place
• SmartPhone • Mother’s Muffins
• Softbridge • Tommy’s Big Tow
What do you need to name?
Graphic Design
Good design is not always about making something pretty. In fact, it’s sometimes smarter to make something look ugly. Or scary. Or confusing. The point is that, like all marketing tools, good design starts with a strategy and tells a story. Graphically. Verbally. Boldly. Succinctly. Whatever best delivers the strategic message. If it does that effectively, the whole world starts to look pretty.
Some of what we design includes:
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