Services
Advertising
PowerFlite practices concept-driven advertising based on sound strategic planning. This means, among other things, that whether the creative approach your ads need to exude is serious or funny, cooly superior or touchingly warm, outlandish or down-to-earth, when we develop those ads, they will always reflect a core strategic message that we develop together with you at the outset.
We find that establishing this core strategic message with our clients as the first step is the best route to developing smarter, more creative ads and commercials. Ads and commercials that audiences notice and remember, but that also actually deliver something meaningful in the real business world.
As for what ad media we work in, the answer is, "Everything." To be specific, here's the list:
• Radio
• Television
• Print (Newspaper/Magazine/What-Have-You)
• Outdoor & Transit
• Internet (Web Ads/E-mail Postcards/Banners/Videos/etc.)
• Promotional
• Trade Show Booths
• Foreign Language Ads (Broadcast/Print/Posters)
• Posters & POS Displays
• Viral Campaigns
In the end, of course, you have to like our advertising to be inclined to hire us. A few examples of our people's work is here.
Genuine Branding™
The term “branding” is often misused to mean “spending huge amounts of cash to push a new brand name at the public.” That’s not branding, that’s clumsy pomposity. Branding does not require huge amounts of spending as much as it requires insight, consistency, and thought-provoking creative. Besides, a wise branding strategy should be built into everything you do as a business, not just as a marketer. Done well, it works for small organizations, large corporations, and individual products. No pomposity required.
At PowerFlite, our Genuine Branding™ practice helps clients by focusing on two things that consumers don’t expect from marketers anymore: Honesty and clarity. Sadly, marketers are among those trusted least by consumers today. Even sadder, it’s for good reason. After all, for far too long, far too many brands have made promises they simply could not deliver on. Often it’s been because they tried something new, but it didn’t work out. Or they tried to say one thing, but only confused consumers. And in some cases, of course, organizations have tried to pull a fast one, and got caught.
Our Genuine Branding™ practice avoids all that, getting to the provable, believable branding proposition your organization should use – and avoiding even the appearance of empty promises. Best of all, you don’t need to be a multi-national corporation for it to work. You simply have to use it. See some of the positioning results of Genuine Branding™ here.
Naming
As with all elements of smart marketing, developing the right name requires a strategy. We have named companies, products, programs, properties, awards, web sites, and more for large entities like PepsiCo, Blue Cross Blue Shield, EquiServe, Logitech, and Campbell’s, as well as small firms and start-ups like Christopher Partners, Mother’s Muffins, SmartPhone, Softbridge, Tommy’s Big Tow, and Twinkle. What do you need to name?
Graphic Design
Good design is not always about making something pretty. In fact, it’s sometimes smarter to make something look ugly. Or scary. Or confusing. The point is that, like all marketing tools, good design starts with a strategy and tells a story. Graphically. Verbally. Boldly. Succinctly. Whatever best delivers the strategic message. If it does that effectively, the whole world starts to look pretty.
Some of what we design includes:
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